The group wanted to produce a legacy book that showcased the experiences of Ugandan victims. AD Media was approached because of our experience in working in print graphic design and execution.
The budget was limited, and we were working with a small collective of individuals. The stories were being written by non-writers, there was no professional editor and the group wanted guidance as to graphic and print design best practice.
The group had no branding identity apart from a logo designed specifically for the live event.
We were also required to provide additional live event and poster design support.
The client wanted a specific book size, A4 with a hard cover which with a limited budget we had to provide.
The challenge was to create a body of work that could be distributed within and strengthen the community through authentic stories and experiences of Ugandan refugees who had created a new life for themselves in Australia, after being forced to leave their country.
The goal was for this book to inform, entertain, reflect, and celebrate the remarkable achievements and celebrate Ugandan refugee Australian experiences.
Graphic design played an integral role in bringing together varying elements to create a memorial book that reflected the community visually as well as from a storytelling perspective.