Changing Consumer Behaviour and the New Normal Video marketing has changed, as COVID-19 has brought about permanent changes in consumer behaviour. Consumers may go through the entirety of the sales process online without ever having a face-to-face experience. They may prefer to do everything from the convenience of their homes. Increasingly, our clients are finding […]
Search Engine Optimisation (or Search Engine Optimization in the US) is a fundamental part of the digital space. As SEO stands, scores of articles and opinion pieces have been written about it. There are those who say the death of SEO is imminent, others say that SEO is the future. One thing is undeniable. When done […]
Trim the fat Maintaining an email database is an ongoing nurturing process. Did you known that email service providers charge based on the size of your database? The more subscribers you have, the more you pay. It makes sense to regularly cull any inactive or unsubscribed members from your list. There’s no reason why you […]