Creating Chances
A website case study
Re-imagining Creating Chances
Background
Creating Chances is a leading non-profit social enterprise partnered with hundreds of schools across Australia, many from socio-economically disadvantaged areas. Through evidence-based programs, Creating Chances used the power of sport to empower young people to achieve their life goals. By collaborating with schools, community groups, private sector organisations, and philanthropists, Creating Chances drives meaningful change for the next generation.
Challenge
Creating Chances faced significant challenges with outdated systems and an underperforming website. Their digital platform no longer aligned with their mission or business objectives and failed to effectively engage their diverse audience of schools, partners, government bodies and philanthropic organisations. As a non-profit social enterprise, their core mission is to empower disadvantaged youth, but their existing online presence struggled to communicate this effectively. Additionally, their many innovative sub-brands lacked cohesion under a unified identity.
Recognising the need for a more robust online presence, they approached AD Media to:
- Improve their digital footprint and online engagement.
- Streamline resources to better showcase their programs and impact on different stakeholders, i.e. schools, partners, government bodies, and philanthropic organisations.
- Develop a user-friendly and scalable website that integrates their sub-brands seamlessly.
- Create a range of template pages for the team to update and add content to easily.
- Integrate a donation campaign landing page template and payment gateway so Creating Chances can easily create fundraising campaigns in-house.
- Create segments for different content categories, including blogs, case studies (success stories) and reports.
The solution
AD Media has honed, after years of experience, a website process that starts with an in-depth discovery session. The purpose is to identify key business objectives, aspirations, and challenges to gain insights into how the company operates and what the website will be used for.
Through this collaborative approach, we identified areas where we could provide a more streamlined, user-friendly, mobile responsive website better suited to their now qualified requirements.
We laid the groundwork for a comprehensive website strategy and schedule to address their immediate needs and support their long-term vision.
“AD Media’s team didn’t just build a website – they created a platform that truly reflects who we are and where we’re headed. Sarita went above and beyond to ensure we were completely satisfied at every step of the process. Her attention to detail, responsiveness, and dedication made all the difference in delivering a website that truly showcases our mission”. — Stuart Meney, Head of Digital and Pathways.
Results
The new website has significantly improved Creating Chances’ online presence, increasing visitor engagement and user interaction. The fresh design and strategic approach have enhanced Creating Chances’ ability to showcase its impact and connect with key stakeholders. It now has a cohesive brand identity that strengthens its position as a leader in youth development.
Challenge:
AD Media is a Sydney based digital marketing agency specializing in video production. As a creative team of writers, designers and marketing specialists, we combine creativity with data driven strategies to bring your brand to life.
See Our Work
EXPLORE CASE STUDIES