Creates impact through the power of targeted connection.
Sarita is a multi-award-winning producer, director, storyteller and creative leader. With more than two decades in video production, digital marketing and content strategy, she transforms complex ideas into compelling stories that spark action.
Driven by a strong ethical compass and a commitment to authentic communication, her work moves across documentary, drama television, feature films, high-end television commercials and corporate productions.
She leads campaigns for corporate, e-commerce, B2B and not-for-profit organisations with a distinct combination of creative insight and strategic thinking. The AD Media brand reflects this intersection of strategy, creativity and purpose.
Grounded in the principle of targeted connection, Sarita collaborates closely with clients to produce content and visual experiences that are purposeful and aligned to business goals.