Background

Platinum is an Australia-based investment manager. They are primarily a B2B company servicing financial advisors. They utilise video content to provide information to their clients and communicate financial trends and important market updates. AD Media is engaged as their external video production and live streaming event team.

The Challenge

Platinum are well versed in the use, benefit and effectiveness video offers as a communication medium.  The challenge for us was getting their team to work with our proven and time-tested process and taking on board our recommendations.

The videos also had to be concise, understandable to their adviser audience and, their investors and no longer than 3 – 4 minutes in length. The videos are placed on the website with cut-down versions used on their social media channels.

Solution

In the three years since, we continue to create a range of videos across all their portfolios including; healthcare, technology and Asia fund.

In addition, in 2020 we began working with Platinum on their annual national Roadshow where we provided audiovisual content and creative design support.  When the Pandemic hit, we pivoted the last two Roadshow live events to an online live streaming event.

Results

To date, we continue to successfully deliver on their ask for 3 to 4 videos per month.  Our services include ongoing on-camera training to their portfolio managers.

We changed their filming habits to include a more detailed pre-production process. This has effectively reduced their on-camera time allowing the team to get back to the business of investing.

We develop and fine-tune the video briefs, refine the message and, ensure the team is comfortable with what is required for filming day.

In 2021, we delivered their annual investor and Quarterly investor roadshow as a live stream format.  Three live stream events were held and reached audiences in Australia, New Zealand, and Europe.