Search engine optimisation (SEO) refers to a set of practices designed to increase a website’s visibility in Google’s organic search results.  Because search engines are such a popular way for people to discover and access online content, making sure that your target audience can find your website is vital for the sustainability of your business.

Local SEO involves the use of targeted techniques to help businesses amplify their online visibility and capture relevant local searches. Many small businesses including hairdressers, plumbers, or cafes gain nearly all their customers from members of their local community. For these businesses, it’s important that their website is optimised to attract users located within their relevant geographic area. Some of the most crucial elements of local SEO involve:

• Making sure your website is optimised for mobile
• Optimising your Google My Business Listing. This is a relatively easy-to-use and free tool.
• Using relevant local keywords and synonymous variations
• Optimising your homepage around your primary location
• Acquiring local citations
• Link building from relevant high authority websites
• Encouraging and responding to online reviews

Our team of digital and SEO specialists create long-term, customised SEO strategies suited to each business we work with. We’re a small Sydney-based SEO agency and we only take on a select number of digital clients at a time to ensure we can offer them the best possible service. 

As a digital marketing and SEO agency, we place trust, accountability, and transparent communication at the heart of everything we do. Working with us you’ll never be left in the dark or feel like just “another number on the books.” Above all else, we genuinely love what we do and proactively devise creative solutions to help our clients achieve their commercial goals.

Yes, it does.  There are certainly many valuable ways of getting noticed online, and as a digital marketing agency, we spend a great deal of time researching and implementing multi-channel marketing strategies.  But with 3.5 billion average Google searches a day, most businesses can certainly gain from increased search engine visibility.  

Most of our digital marketing strategies are created for a 6–12-month period. It’s during this time that most businesses will start seeing significant differences in their quality and volume of traffic.  Depending on your budget you can often expect to see results sooner.

Not necessarily. Having a well optimised website can dramatically increase targeted traffic, conversions, and sales. That said, increasing your rankings in search results takes time. Google Ads are more likely to offer faster results but these often come with a hefty price tag. Google ads are also more effective when your SEO is in good shape.  Depending on your marketing goals, AD Media can advise whether Google Ads will be worthwhile to meet your needs

No, and nor should anyone.  We make every effort to optimise your website but it’s the search engines who ultimately decide where your website ranks not us.  For that reason, we can never make concrete guarantees to any of our clients.