How To Make Your Hybrid Event A Success
Contrary to popular belief making your hybrid event a success involves a little more creativity than simply pairing with a great virtual steaming provider.
Making content equally compelling for those attending in person and those sitting behind a screen presents a definite challenge for event planners and marketing professionals. Innovation is key to the success of hybrid events. It’s important that equal attention be given to both experiences. Simply livestreaming an in-person event isn’t always going to cut it.
Remember people have a short attention span. If your virtual audience is sitting at home watching someone on stage fumble with a microphone or watch a crowded room of people speak amongst themselves, it will become easy for them to disengage.
Create Seperate Content For Virtual Attendees
In order to hold the attention of those watching at home, event planners need to create a special, immersive curated experience for virtual attendees. This can be done by having pre-recorded video content where speakers address them specifically. Given how much younger people in particular value the opportunity to engage in two-way communication, you may want to consider offering your virtual attendees exclusive interviewers with experts or enable chat discussions. Incorporating live polls is also a good way to encourage engagement.
A major point to consider is having an MC dedicated exclusively to your virtual audience to help guide them through the experience. This helps ensure that participants get the most out of the experience.
Remember to keep it short and sweet whenever possible. Even the most devoted of attendees don’t have the patience to sit through a 5-hour keynote address, The primary point to consider is that a successful hybrid event should not contain any lengthy lulls in activity where logging off becomes easy.
Create Custom Landing Pages for Each Experience
To help minimise any potential confusion as to the nature of your event, consider creating custom registration paths for both experiences, hybrid and in-person.
Plan for a Mayday Type Emergency
Things go wrong. Make a list of every potential disaster and check it twice, three times and then again. If your system crashes or a landing page goes down, what are you going to do? If you’re working with a livestreaming or video production partner, ask them these questions and ensure they have a contingency plan in place. Have a prewritten email ready to go out to all your attendees in case you have any technical hiccups.
If you’re interested in creating your own hybrid event, AD Media is a full-service video production company with experience creating immersive, broadcast quality, live steam experiences. Get in touch with us today to see how we can make your event a spectacular one.