Mastering SEO Writing: Tips to Boost Your Website’s Visibility

Search Engine Optimisation (SEO) is key to any digital strategy. If you want to get quality traffic to your website, optimising your content is non-negotiable. Here are some practical SEO writing tips to help you rank higher and engage your audience.

Choosing a Primary Keyword Phrase

Each page on your website should target a unique keyword or phrase that encapsulates its core message. To maximise traffic, focus on keywords that balance high search volume with low competition. Remember, singular and plural versions of a keyword count as the same phrase.

Research Keywords

Choosing the right keywords starts with effective keyword research. Use tools like Google Keyword Planner, Ahrefs, Surfer SEO, or SEMrush to identify terms with significant search volume and manageable difficulty levels.

Strategic Keyword Placement

To optimise your content for search engines, include your primary keyword in the following areas:

• Title Tag: Begin with your primary keyword for maximum impact.
• Meta Description: Include the keyword at least once in this concise, engaging summary.
• H1 Heading: Use your keyword naturally in the main headline.
• Image Alt Tags: Optimise image descriptions with the keyword.
• URL: Incorporate your keyword into the page’s URL structure.
• Anchor Text: Link to relevant pages using descriptive, keyword-rich anchor text.
• Page Content: Ensure your primary keyword appears naturally within the copy, especially in the first 100 words.

Don’t Forget Secondary Keywords

Secondary keywords support your primary phrase and align with the page’s overall topic. Weave them into your copy where it feels natural, enhancing relevance without overwhelming the reader.

Content Length Matters

While there’s no one-size-fits-all rule, aim for a minimum of 300 words per page to meet SEO best practices. However, certain pages, like contact or privacy policy pages, might warrant shorter copy.

Crafting Unique Title Tags

A compelling title tag is crucial for grabbing attention. Here’s how to get it right:

• Keep it under 70 characters.
• Place the primary keyword at the start.
• Avoid generic phrases—make the phrase specific and engaging.
• Including your brand name is optional but can be helpful for branding and SEO awareness.

Writing Effective Meta Descriptions

Meta descriptions function as your two-line pitch in search results. Make yours count by:

• Keeping it under 155 characters.
• Including your primary keyword.
• Writing a clear, full-sentence description rather than keyword stuffing.

Optimising Anchor Text

Anchor text—the clickable words in a hyperlink—should accurately describe the linked page. Avoid generic terms like “click here.” Instead, use descriptive, keyword-rich text to boost SEO.

The Bottom Line

SEO writing is about balancing creativity with technical precision. By selecting the right keywords, placing them strategically, and creating compelling content, you’ll set your website up for long-term success. A clear strategy is key, whether targeting organic search rankings or supplementing with paid ads.

Are you ready to optimise your website? Start with these tips, and watch your traffic grow or, reach out to us and let AD Media do the heavy lifting for you.

Additional Tips for Better SEO Performance

• Internal Linking: Link to other pages on your website to keep users engaged.
• Page Speed: Ensure your website loads quickly to reduce bounce rates.
• Mobile Optimisation: Design your site to perform well on all devices.
• Regular Updates: Keep your content fresh and relevant to maintain rankings.