ADMedia | AD Media: A year of video production in review

AD Media: A year of video production in review

As the year 2023 draws to a close, we’d like to take a moment and look back on a year filled with creativity, innovation, and impactful video production. The year 2023 came with its fair share of challenges. 

For many businesses, this meant having to re-assess their business objectives. We are thankful to our clients who stood by us and trusted us with their new initiatives. Your trust has been the driving force behind our vision and the backbone of our successful collaboration.

Let’s take a look at some of the key video production highlights that made this year memorable at Ad Media. 

1. My two lives: An award-winning documentary

This year, our film My Two Lives, Creative Responses to the Holocaust won four best short documentary awards and was nominated for 23 international film festivals.

This film explored the remarkable story of Lotte, one of the 500 Holocaust survivors out of the 58,000 Slovakian Jews who were deported to Auschwitz and other camps. Lotte’s kindness, forgiveness and goodness shone despite the trauma she endured during the three years of internment at various camps. 

“The film was very well received by the filmmakers…One young woman filmmaker from New York told me she thought everyone should see this film,” said Barbara Bridge, an Ad Media representative at the Vienna Independent Film Festival.

Our film has done exceptionally well across the globe and we are delighted that Lotte’s message of hope, and understanding has reached and touched so many people from many backgrounds around the world. Combining the theme of creative responses to the Holocaust added a unique way as a film maker in telling Lotte’s story. 

“I feel so lucky to have known Lotte a little and to spending even a short time with her. I will always remember her vivaciousness, her energy and positive attitude despite what she endured. I will never forget her resilience, quiet dignity, and enormous strength,” said Sarita Gold, Director at AD Media. 

Lotte was a remarkable woman, one we will never forget. Her message of resilience and hope is an inspiration for all of us.

Watch the documentary here:

A big thank you to our co-film maker Agostino Marcello, and talented artist Thea Weiss and Johnny Weiss for providing the opportunity to have our film screened around the world. More recently, to honour Lotte’s memory and to celebrate what would have been her 100th birthday, the Weiss family hosted a screening of the film at the Randwick Ritz in Sydney. 

Watch the screening of the event here:

2. Mum For Mum: Empowering new mothers through video

One of our standout video productions this year was our heartfelt journey with Mum for Mum, a groundbreaking organisation dedicated to providing volunteer support to new mothers. To help Mum for Mum raise funds, we produced a video capturing the essence of Mum for Mum’s mission – providing personalised emotional support to new and expecting parents. This video not only served as a powerful tool for fundraising but also beautifully communicated the personalised support offered to expectant mothers during the crucial first year of life.

Watch the campaign here:

3. Lowes: Crafting compelling narratives for a 120-Year Australian legacy

Another key video production was in partnership with Lowes, a leading Australian menswear, young menswear, and schoolwear retail chain. As a family-owned business with a 120-year legacy, Lowes entrusted us to tell their story through video, reinforcing their commitment to quality, affordability, and Australian ownership. With the help of our in-house marketing experts contributing to this campaign, we played a pivotal role in creating engaging social media videos that resonated with the audience.

Watch the campaign here.

4. Keppel Data Centres: Transformative video for cutting-edge solutions

At AD Media, we tailor our services to both small businesses and global companies looking to tap into the Australian market. This year, we partnered with Keppel Data Centres, a premier manager and operator of premier wholesale and colocation data centres across Asia-Pacific and Europe. Our video production showcased their industry-leading services and strategically promoted Keppel across digital channels to leading blue-chip brands, financial institutions and government agencies which demand high availability and minimal downtime to their systems. 

This video became an integral part of Keppel Data Centres’ sales pack. It highlighted the company’s commitment to environmental consciousness and the customisation of data centre solutions for high-profile clients.

Watch the campaign here.

5. Platinum Asset Management: A long-standing partnership

For the past five years, AD Media has been the primary provider for video production and technical live events for Platinum Asset Management. As a trusted partner, we’ve produced ongoing video content for Platinum’s B2B client base, contributing to the firm’s global success in managing over A$16 billion in total funds. 

Find out more about Platinum Asset Management in this case study.

We are also known to work with advertising agencies and other creative directors to create television commercials providing production and producing support for other agencies, brands and production companies including James Squire, James Hardie, Lego and Aldi. Have a look at our portfolio to find out more.

Thank you

To our clients, partners, and the entire AD Media community, thank you for being an integral part of our journey. As we step into 2024, we do so with renewed energy, a dedication to keep pushing creative boundaries, forging meaningful partnerships, and leaving a lasting impact through visual storytelling.

Here’s to a new year filled with creativity, innovation, and shared successes in the AD Media family.

For more information or to discuss your next business initiative, give us a call on 0416 022 287 or email us at info@admedia.net.au.

A man in white standing behind a camera.

The art of craft: What are the trends in video content production

Over the past year, we’ve seen advances in technology bringing in tools and techniques that make video production more efficient and cost-effective. Video production has evolved into a space where creativity can coexist with affordability. Forget the notion that compelling videos are reserved for big spenders. Artificial intelligence (AI) and other video trends are quietly redefining the video industry – all without draining your budget. 

Guerrilla videos vs. an experienced video production team

Techniques like guerrilla filmmaking, where minimal equipment is used for maximum impact, are gaining popularity. Short-form videos, live streaming, and interactive content have gained popularity, allowing businesses to create engaging and shareable content without the need for elaborate productions.

But while guerrilla video content can be powerful in influencer marketing, it is not a one-size-fit-all solution. This video trend is characterised by a spontaneous nature which may not be ideal for all businesses. For example if business growth is one of your key objectives, guerrilla tactics may not scale well for larger or long-term campaigns, and the informal style could risk miscommunication with the audience. 

The art of good video is in the messaging and storytelling and you cannot beat the knowledge and experience of experienced film makers. Yes, you will pay more but the results are more long lasting. 

In competitive industries, businesses relying solely on guerrilla methods may find themselves at a disadvantage compared to competitors investing in higher-quality, professionally produced content. This is because while guerrilla videos can offer a sense of authenticity, their unpolished nature can compromise quality and create inconsistencies with established brand guidelines. 

Ultimately, the appropriateness of guerrilla video content depends on a business’s specific goals, target audience, and overall marketing strategy.

So, which video content strategy is best for you?

While guerrilla video content can be a great way to share information, what’s important is whether this is consistent with your brand and whether it’s aligned with your intended distribution platform and target audience.

This is how an experienced production team can bring in more tangible results to your business than a one-man band in the long run. In addition to video production and storytelling, experienced video production companies do their due diligence to align with clients’ business objectives – whether that’s to drive sales, change their brand positioning or build connection with consumers. 

Take AD Media for example, we have strategic marketers on the team who are experienced in trends such as AI. This helps us to look at a project not only from a creative lens, but also from a commercial standpoint.

Using an experienced video content team can bring benefits such as:

  • High production value: Traditional video production typically involves a higher budget, allowing for better equipment, professional crews, and polished post-production processes. This results in a polished and professional-looking final product.
  • Consistency: Professional production processes ensure consistency in quality, style, and branding across different pieces of content. This can be important for maintaining a strong and recognisable brand image.
  • Access to expertise: Traditional production often involves working with experienced professionals in various roles, such as directors, cinematographers, editors, and editors. This expertise contributes to a high-quality end product.
  • Scalability: Traditional production methods are often more scalable for larger projects, such as feature films, television shows, or high-budget commercials.

What about other trends? Is AI getting it right?

AI-driven analytics can further provide insights for businesses to refine their video strategies. In our extensive experience, AI has significantly empowered marketers to make well-informed decisions through valuable data insights. This in turn has enabled us to customise videos precisely to meet our clients’ unique business requirements. When used correctly, this ensures that videos reach the right viewers at the right time. 

The integration of AI in video production streamlines processes like script writing, editing, and distribution. Personalised videos can be generated at scale, providing a cost-effective way to connect with diverse audiences.

At AD Media, we use an AI software tool for personalisation, tailored to clients’ preferences and enhancing viewer engagement. This saves time and eliminates the need for extensive manual editing. 

However, it’s important to note that the current state of AI falls short of successfully generating end-to-end videos. Most proficient filmmakers hesitate to embrace the idea of AI fundamentally because of the irreplaceable human touch in storytelling. 

So while AI tools offer advantages, it’s essential to recognise the complementary role of human expertise.This approach allows us to put greater focus on solving our clients’ business needs, working closely with them to ensure the video content we’re producing supports their business objectives – whether that’s an improved conversion rate or higher brand awareness. We have successfully worked collaboratively with clients, integrating video content into a comprehensive marketing strategy. 

7 practical tips for cost-effective video production

Here are 7 practical tips to keep your video production quote within budget while still leveraging the expertise of a video production team:

  1. Plan thoroughly: Before diving into production, work with your video production team to set out a detailed brief outlining your goals, target audience, and key messages. A well-thought-out plan minimises reshoots and ensures efficient use of resources.
  2. Storyboarding: Work with your video production team to create a storyboard that maps out each scene. This not only helps in visualising the final product but also streamlines the shooting process, reducing unnecessary footage.
  3. Choose the right locations: Opt for locations that align with your narrative but are also cost-effective. Utilise natural settings, consider free or low-cost venues, and minimise the need for extensive set construction.
  4. Leverage natural lighting: Whenever possible, use natural lighting. It not only enhances the visual quality of your video but also eliminates the need for expensive lighting equipment.
  5. Utilise local talent: Explore local talent for actors and crew members. This not only supports the community but can also be more budget-friendly compared to hiring professionals from afar.
  6. Streamline editing process: Work closely with your video production team on the brief. Clearly communicate your vision and provide feedback early on to avoid unnecessary revisions, which can incur additional costs.

The perception that video production is an expensive investment for businesses is rapidly changing. So, embracing current trends, adopting advanced techniques, and integrating AI into the production process can significantly reduce costs while elevating the quality and impact of video content. 

AD Media: The human touch in a tech-driven era

While AI plays a pivotal role, businesses are reminded not to solely rely on automation. AD Media, with its unique approach, combines cutting-edge technology with the human touch. Our service stands out by understanding the individual needs of businesses, ensuring a tailored approach that goes beyond what AI alone can offer.

We can help

To find out more about the type of video that best suits your business needs, reach out to one of our video experts at AD Media. We love working with our clients and delivering specific video content that serves their brand best. Get in touch on 0416 022 287 or email us at info@admedia.net.au

ADMedia | The impact of AI on SEO in 2024

The impact of AI on SEO in 2024

Search engine optimisation (SEO) has undergone a particularly dramatic shift this year. This transformation is primarily attributed to the increasing integration of AI into mainstream search engine algorithms, notably by Google and other major search engines.

Ahead of the new year, it is therefore essential for marketing professionals to have a deep understanding of the current trends and progress shaping today’s SEO. Understanding the role of AI within Google’s search algorithm and how it enhances search results is essential to grow the digital presence of your business.

Here’s a list of upcoming trends that you should prepare your business for:

1. AI will change the current search algorithm

The internet currently holds 1,805,260,010 websites so how can you as a business cut through the noise? AI, notably large language models (LLMs) like ChatGPT, Bing AI, and Google Bard, has profoundly influenced content consumption and search algorithms.

Google’s implementation of AI, particularly through Google Bard, transformed its search algorithm by efficiently processing extensive data. According to the Search Engine Journal, Google will soon be expanding its AI’s Search Generative Experience to 120 countries, with the intention of offering users a summary at first glance.

This AI-driven algorithm can enhance Google’s search in three ways:
– By understanding people’ underlying search intent and ambiguous queries
– By tailoring search outcomes for individual users
– By getting a better understanding of nuanced content and higher-quality search results

2. Google will disregard your website if it reads it as spam

Google is now better equipped at identifying spam. AI-driven spam detection systems, like SpamBrain, significantly improve identifying and penalising spammy content. These AI-powered tools differentiate high-quality links from low-quality ones, ensuring only credible content ranks on Google’s Search Engine Results Pages (SERPs).
In essence, AI integration into Google’s algorithm will therefore not only augment search efficiency but also improve the user experience. By bridging the gap between machine comprehension and human language, Google will ensure a more intuitive, user-friendly interaction in its search engine, offering higher-quality and relevant content.

3. User behavioural factors in SEO

There has been a noticeable shift in search algorithms towards using user behaviour metrics as indicators of content quality. Google now factors in metrics like dwell time, bounce rate, and browsing patterns to assess a page’s relevance and ranking. This user-centric approach is reshaping the SEO landscape.

4. User experience optimisation (UXO) in SEO

The growing importance of User Experience Optimisation in SEO necessitates the integration of traditional SEO strategies with UX best practices. This ensures a seamless user journey, optimising engagement and visibility. This is why it is essential that your website has an intuitive navigation menu.

5. Content quality and indexing approach

Google’s emphasis on Expertise, Authority, Trustworthiness (EAT) has expanded to include the user’s experience (E-E-A-T). So, demonstrating expertise in content marketing and building a strong brand identity will still be essential for SEO success and getting your website to rank.

Google’s strategic approach to content indexing focuses on user demand and content quality, leading SEO professionals to adopt balanced and measured content strategies. Understanding aggregated data and ensuring content meets quality standards is key.

6. Evolution of link building and technical SEO

Link building’s significance in SEO has evolved from focusing solely on quantity to prioritising quality and relevance. Google’s refinement in evaluating links and the growing importance of technical SEO underscore the need for websites to optimise for crawlability, speed, and mobile-friendliness.

7 tips to get you up to speed

We’ve consolidated the following 7 tips to help you hit the ground running.

  1. Master the SEO basics: A solid grasp of SEO basics like keyword exploration, technical fine-tuning, on-page enhancements, and link establishment is now fundamental.
  2. Stay informed with SEO trends: It’s pivotal for SEO experts to stay abreast of the latest algorithm alterations, industry advancements, and trends to adapt their strategies effectively.
  3. Be user-focused. Know what your audience wants: Higher ranking on Google’s SERP now revolves around creating user-centered content and optimising web pages accordingly. Prioritise enhancing user experience and delivering valuable content aligned with search intent.
  4. Is your website user friendly?: Delve into technical aspects such as website speed, crawl accessibility, mobile responsiveness, and structured data markup. Ensure your website is user-friendly, informative, and easily interpreted by search engines.
  5. Keep learning: Given the ever-evolving nature of SEO, committing to ongoing education and professional growth is crucial. Stay updated on emerging trends, methodologies, and industry developments.
  6. Learn from industry experts: Rely on credible industry experts, reputable digital marketing/SEO blogs, and official Google guidelines for continuous learning from reliable sources.
  7. Test, gauge, refine: Employ tracking tools and analytics solutions like SEMRush, Ahrefs, or Google Analytics to assess SEO performance. Utilise data to drive decisions and enhance your SaaS SEO strategy.

The SEO landscape is ever-changing and requires a comprehensive understanding of AI’s impact, user-centric approaches, technical optimisations, content quality factors, and the changing nature of indexing.

Adapting to these shifts while staying informed about the latest industry developments and following best practices will be crucial for sustainable success in SEO next year.

We can help

We understand that SEO can be quite technical. At AD Media, our experience in SEO can help you craft the right SEO strategy for your business needs. Reach out to us on 0416 022 287 or email us at info@admedia.net.au for more information or a complimentary consultation.

A person looking at the social media apps on their phone.

5 digital marketing tips for Australian businesses

A robust digital marketing strategy is no longer a luxury but a necessity. For a business to be successful in the digital age, it needs to utilise the power of online channels effectively.

Here are 5 digital marketing tips to improve your digital presence and widen your customer base.

1. Collaborate with a trusted digital marketing agency

A leading digital marketing agency can elevate your strategies by providing expertise in key areas. Whether you’re looking to enhance your search engine optimisation (SEO) efforts, launch a compelling social media campaign, or optimise your Google Ads strategy, a trusted agency has the expertise to drive results. The collective experience of a trusted agency can effectively position your brand for maximum online impact.

When searching for a digital marketing agency, consider their track record, client testimonials, and the range of services they offer. Digital marketing agencies are adept at staying ahead of industry trends and algorithm changes. This proactive approach ensures that your business remains at the forefront of digital innovation, adapting strategies to capitalise on emerging opportunities.

2. Tailor your marketing strategies to your local audience

One of our tried and tested digital marketing tips is tailoring your marketing strategies to the local audience. For example, by specifically targeting the Sydney market, you can enhance the relevance of your Sydney-based campaigns. Utilising keywords such as ‘digital marketing agency Sydney’ ensures that your business is precisely positioned for local visibility and engagement.

Tailoring your digital marketing strategies to the local market involves understanding the nuances of Sydney’s business landscape and the trends that resonate with the community. A digital marketing agency like AD Media based in Sydney brings a localised perspective that can significantly impact the success of your campaigns.

When targeting local markets, incorporating location-based keywords in your strategy is crucial. For example, using the keywords ‘digital marketing agency Sydney’ not only signals your geographic focus but also increases the likelihood of your business appearing in search results when users specifically seek services in Sydney. This strategic approach ensures that your digital marketing efforts align with the needs and preferences of your local audience.

3. Master Google Ads for optimal results

One of our go-to digital marketing tips is to let Google Ads remain a cornerstone of successful digital marketing campaigns. This will help to cement your digital presence. To make the most of this powerful tool, businesses must focus on strategic keyword selection, compelling ad copy, and the effective use of ad extensions. Collaborating with a digital marketing agency like AD Media can provide the expertise needed to elevate your Google Ads strategy and maximise its impact.

When it comes to paid advertising, Google Ads is a driving force behind many successful campaigns. Mastering Google Ads involves more than just selecting keywords – it’s about crafting compelling ad copy that resonates with your target audience. A digital marketing agency with expertise in Google Ads can help create impactful campaigns that drive clicks and conversions.

Strategic keyword selection is at the heart of any successful Google Ads campaign. Understanding the search terms your potential customers use allows you to tailor your ads for maximum relevance. Collaborating with a digital marketing agency specialising in Google Ads management ensures that your campaigns are continually optimised for the best results.

4. Enhance your social media presence

Social media is a powerful tool for building brand awareness, fostering community, and driving engagement. A well-crafted social media strategy considers the unique characteristics of each platform and tailors content to resonate with your audience.

An example is how after a 6-month period with AD Media, a B2C digital marketing client (20,000+ followers) was able to generate:

  • 591% increase in new social followers
  • 1013% increase in social reach
  • 641% more social profile visits
  • 1208% more link clicks to website

Partnering with a digital marketing agency can therefore play a pivotal role in creating and executing a tailored social media plan that drives brand awareness and fosters meaningful connections.

When working with a digital marketing agency, their expertise in social media management can be instrumental in creating a cohesive and effective strategy.

Effective social media strategies go beyond sporadic posting. Consistency is key, and a digital marketing agency can help create a content calendar that ensures a steady flow of engaging posts. By analysing the performance of your social media campaigns, a digital marketing agency can refine strategies, identify high-performing content, and adapt to changing trends.

5. Continuous monitoring and optimisation

The digital landscape is ever-changing, and strategies must adapt to stay relevant and effective. Regular monitoring of your digital marketing efforts is essential. A proactive digital marketing agency can provide ongoing analysis, identify areas for improvement, and ensure your strategies remain ahead of industry trends.

Continuous monitoring and optimisation are the pillars of a successful digital marketing strategy. The landscape evolves, algorithms change, and consumer behaviour shifts. Staying ahead of the curve requires a commitment to ongoing analysis and adaptation. A digital marketing agency with a proactive approach can ensure that your strategies remain effective in the face of these changes.

Regular performance analysis involves assessing key metrics such as website traffic, conversion rates, and engagement levels. By leveraging tools such as Google Analytics a digital marketing agency like AD Media can provide insights into how users interact with your online presence. This data-driven approach allows for informed decision-making and the identification of opportunities for improvement.

About AD Media

Are you looking to improve the digital presence of your business? We can help! Contact us for more information on 0416 022 287 or email us at info@admedia.net.au.