AD Media: A year of video production in review

As the year 2023 draws to a close, we’d like to take a moment and look back on a year filled with creativity, innovation, and impactful video production. The year 2023 came with its fair share of challenges. 

For many businesses, this meant having to re-assess their business objectives. We are thankful to our clients who stood by us and trusted us with their new initiatives. Your trust has been the driving force behind our vision and the backbone of our successful collaboration.

Let’s take a look at some of the key video production highlights that made this year memorable at Ad Media. 

1. My two lives: An award-winning documentary

This year, our film My Two Lives, Creative Responses to the Holocaust won four best short documentary awards and was nominated for 23 international film festivals.

This film explored the remarkable story of Lotte, one of the 500 Holocaust survivors out of the 58,000 Slovakian Jews who were deported to Auschwitz and other camps. Lotte’s kindness, forgiveness and goodness shone despite the trauma she endured during the three years of internment at various camps. 

“The film was very well received by the filmmakers…One young woman filmmaker from New York told me she thought everyone should see this film,” said Barbara Bridge, an Ad Media representative at the Vienna Independent Film Festival.

Our film has done exceptionally well across the globe and we are delighted that Lotte’s message of hope, and understanding has reached and touched so many people from many backgrounds around the world. Combining the theme of creative responses to the Holocaust added a unique way as a film maker in telling Lotte’s story. 

“I feel so lucky to have known Lotte a little and to spending even a short time with her. I will always remember her vivaciousness, her energy and positive attitude despite what she endured. I will never forget her resilience, quiet dignity, and enormous strength,” said Sarita Gold, Director at AD Media. 

Lotte was a remarkable woman, one we will never forget. Her message of resilience and hope is an inspiration for all of us.

Watch the documentary here:

A big thank you to our co-film maker Agostino Marcello, and talented artist Thea Weiss and Johnny Weiss for providing the opportunity to have our film screened around the world. More recently, to honour Lotte’s memory and to celebrate what would have been her 100th birthday, the Weiss family hosted a screening of the film at the Randwick Ritz in Sydney. 

Watch the screening of the event here:

2. Mum For Mum: Empowering new mothers through video

One of our standout video productions this year was our heartfelt journey with Mum for Mum, a groundbreaking organisation dedicated to providing volunteer support to new mothers. To help Mum for Mum raise funds, we produced a video capturing the essence of Mum for Mum’s mission – providing personalised emotional support to new and expecting parents. This video not only served as a powerful tool for fundraising but also beautifully communicated the personalised support offered to expectant mothers during the crucial first year of life.

Watch the campaign here:

3. Lowes: Crafting compelling narratives for a 120-Year Australian legacy

Another key video production was in partnership with Lowes, a leading Australian menswear, young menswear, and schoolwear retail chain. As a family-owned business with a 120-year legacy, Lowes entrusted us to tell their story through video, reinforcing their commitment to quality, affordability, and Australian ownership. With the help of our in-house marketing experts contributing to this campaign, we played a pivotal role in creating engaging social media videos that resonated with the audience.

Watch the campaign here.

4. Keppel Data Centres: Transformative video for cutting-edge solutions

At AD Media, we tailor our services to both small businesses and global companies looking to tap into the Australian market. This year, we partnered with Keppel Data Centres, a premier manager and operator of premier wholesale and colocation data centres across Asia-Pacific and Europe. Our video production showcased their industry-leading services and strategically promoted Keppel across digital channels to leading blue-chip brands, financial institutions and government agencies which demand high availability and minimal downtime to their systems. 

This video became an integral part of Keppel Data Centres’ sales pack. It highlighted the company’s commitment to environmental consciousness and the customisation of data centre solutions for high-profile clients.

Watch the campaign here.

5. Platinum Asset Management: A long-standing partnership

For the past five years, AD Media has been the primary provider for video production and technical live events for Platinum Asset Management. As a trusted partner, we’ve produced ongoing video content for Platinum’s B2B client base, contributing to the firm’s global success in managing over A$16 billion in total funds. 

Find out more about Platinum Asset Management in this case study.

We are also known to work with advertising agencies and other creative directors to create television commercials providing production and producing support for other agencies, brands and production companies including James Squire, James Hardie, Lego and Aldi. Have a look at our portfolio to find out more.

Thank you

To our clients, partners, and the entire AD Media community, thank you for being an integral part of our journey. As we step into 2024, we do so with renewed energy, a dedication to keep pushing creative boundaries, forging meaningful partnerships, and leaving a lasting impact through visual storytelling.

Here’s to a new year filled with creativity, innovation, and shared successes in the AD Media family.

For more information or to discuss your next business initiative, give us a call on 0416 022 287 or email us at info@admedia.net.au.