As the year 2023 draws to a close, we’d like to take a moment and look back on a year filled with creativity, innovation, and impactful video production. The year 2023 came with its fair share of challenges. For many businesses, this meant having to re-assess their business objectives. We are thankful to our clients […]
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Over the past year, we’ve seen advances in technology bringing in tools and techniques that make video production more efficient and cost-effective. Video production has evolved into a space where creativity can coexist with affordability. Forget the notion that compelling videos are reserved for big spenders. Artificial intelligence (AI) and other video trends are quietly […]
Search engine optimisation (SEO) has undergone a particularly dramatic shift this year. This transformation is primarily attributed to the increasing integration of AI into mainstream search engine algorithms, notably by Google and other major search engines. Ahead of the new year, it is therefore essential for marketing professionals to have a deep understanding of the […]
A robust digital marketing strategy is no longer a luxury but a necessity. For a business to be successful in the digital age, it needs to utilise the power of online channels effectively. Here are 5 digital marketing tips to improve your digital presence and widen your customer base. 1. Collaborate with a trusted digital […]
Live events have brought people together post-pandemic, offering a sense of community and normalcy. The Australian Broadcasting Corporation (ABC) reported that the impact of live events on audience engagement in Australia is profound and multi-dimensional. From breaking down physical barriers to creating interactive online experiences, live events have become a cornerstone of digital engagement. This […]
Did you know that including a video on a landing page can increase conversion rates by 80%? In fact, a recent study by Sandvine reported that video accounts for 65% of all internet traffic to-date. For businesses, this means that there is a need to use visual storytelling to stay relevant and captivate existing and […]